In the traditional user-centric approach of service design, designers help businesses tailor products and services to the right users and customers, with the help of user personas.
In systemic design, on the other hand, we want to extend the concept of personas not only to the customer of the product or service but also to non-human actors of the product service system, such as nature, business and context.
The needs, desires and aspirations of nature, local context and business, become essential to define the chances of success of the product or service. Because as we humans live in a closed natural system, our Planet Earth, we inevitably affect it with every business intervention, using resources from the local context.
You can find in this template a selection of the essentials of our Design Tools for Systemic Design. Starting from hypothesis generation and concept evaluation, to the four user personas described above, and finally service mapping and impact evaluation, you will be able to evolve your project idea into a complete product service system, while understanding its impact on the local context and natural ecosystem. These tools are particularly useful to gain control of the flows of materials and resources involved in a product service, and map the potential partners that can support your business by recovering your externalities into new product services.
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