Regenerative business by systemic design

Because we can’t solve problems with the same thinking we used when we created them.

When we first set out to study circular solutions,
we realised the tools available today are no longer viable for complex, multi-stakeholder, systemic thinking.

So we developed our own.


We’ve developed a set of tools to help you think in systems, synergize across sectors, prototype in context and respond to the rise of impact-driven economies.

Here's our point

There are different ways businesses address sustainability today. Some are quicker to implement than others, but where the biggest opportunity lies is in long-term strategic level: applying circularity as your competitive advantage.

01 - CSR reporting

“I pay someone to write about sustainability that may or may not happen in the company”

marketing and compliance-driven, disconnect between strategy and reporting

02 - offsetting through green partners

“I pay someone else to plant trees for me to balance my CO2 footprint”

quickest to implement yet ineffective in the long run

03 - measuring through data and technology

“I pay to understand my operations’ impact, reduce it and optimise processes”

useful and necessary first step, but core business model stays the same

04 - strategic circular evolution

“I pay to to design a circular strategy that is my competitive advantage”

long-term direction and purpose that determines the tech, the market and development of the business

This is our focus

How might we work together?

Circular vision

Shifting towards a more adaptive and restorative future requires an overarching vision yet a digestible roadmap.

Not knowing how to get there is the most typical response we get today - and it’s fine, as long as our eyes are locked on the target. We’ll help you build a feasible circular vision aligned with your values and goals.

Systemic design

This is where the magic happens. No matter if your product or service is simple or complex, we analyze the system you operate in and design solutions to reduce, recycle or reuse all waste and materials into new life.

What is systemic design?

Systemic design comes from complexity theories and is used by designers to tackle complex problems. It merges many disciplines together and its pluralistic approach helps us build real-world solutions that are environmentally, financially and socially interesting.


End user needs, drivers & behavior
Cross-disciplinary exploration Product life expansion Intervention models Service/UX design
Systemic design
Cradle-to-cradle design
Industrial ecology mapping Discovery-driven learning & prototyping


Customer journeys
Circular blueprints Regenerative concepts
Circular experience journeys Qualitative modeling

Regenerative business

Without fiscal viability, green solutions make no sense. We study your business and develop ways to minimize underutilized capacity, maximize synergies across value chains and strategize circular business models.  

What is regenerative business?

Regenerative business is an economic model that is restorative and resilient by design. Opposite to the linear make-take-waste economy, regenerative operations do not only aim at recycling used resources but repurposing them back into circulation for new life.


Business model assessment Strategic analysis Supply/value chain analysis
Ecosystem and cross-sector mapping
Pre-competitive analysis Product life cycles
Stress test for circular models
Business context expansion Societal context expansion Scenario mapping against trends and externalities Technology-driven enabling
Scalability evaluation Organisation design
Venture building


Implementation strategy Regenerative business cases Financial models
Circular opportunities and models

Building capability

As business executives, we’ve implemented and led organizational change ourselves.

It’s not comfortable - there’s no sugarcoating this. Respecting resistance, consistency in education, open communication and the culture of iteration helps however. Circular innovation is new and we’ve learned that best-fitting solutions come co-created between your in-house teams and our experts.

A single workshop or 3-year circular program, we enable your team to think in systems, maximize multi-leveled value propositions and get creative in restorative ways.

How circular are you today?

No worries! It’s a process of iterations and we’d be excited to help you get started.
Already have a circular strategy in place but would like to go further? We’re all ears and ready for a deep dive!

Request an introductory workshop.

Want to learn more about systemic design and regenerative business models? Leave your name and contact, and we'll get back in no time.

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